I’ll be appearing on 2 panels at this bioethics film festival next month…

Eugenics: Science Fiction or Future Reality?

Biomedical Ethics Film Festival
on the topic of Eugenics

20-22 November 2009 – Edinburgh

Filmhouse – 88 Lothian Road, Edinburgh EH3 9BZ

Box Office Tel: 0131 228 2688

Should society create the perfect human race? Is this already happening? Why should parents not seek to have the perfect child?  These are some of the questions which will be asked in a three-day biomedical ethics film festival taking place in Edinburgh between the 20^th – 22^nd of November 2009. At the end of each film, a discussion will be taking place with a panel of 3-4 invited experts in bioethics, science, law, medicine and politics who will support, but not take over, a debate lasting 30-45 min with the general public attending the film.

Friday the 20th of November 2009 – 17.45 hrs

Homo Sapiens 1900 – Swedish Documentary in English Directed by Peter Cohen (1998) – 88 min

This documentary reflects the birth and rise of the eugenics movement in the early 20th century. At this time, it was generally accepted in a number of countries including Germany and Russia to justify ‘weeding out’ those individuals who were considered as an undesirable burden to society.

Saturday the 21^st of November 2009 – 13.00 hrs

My Sister’s Keeper – Drama, USA (2009) – 109 min

Sara (Cameron Diaz) and Brian Fitzgerald (Jason Patric) have just been informed that their young daughter Kate will die of leukaemia. Because of this, the doctor suggests that the parents try an unorthodox medical procedure to create  a new child in a test-tube who would be a perfect match, as a cell and tissue donor, for Kate. However, at age 11, and when this new child is asked to also give a kidney to her older sister, she decides to sue her parents for the right to decide how her body will be used.

Sunday the 22^nd of November 2009 – 13.00 hrs

Gattaca – Drama, USA, Director: Andrew Niccol (1997) – 112 min

In a future society, the wealthy can choose the genetic makeup of their children and people are designed to fit into whatever role is decided before birth. But one of the natural non-improved young men, Vincent Freeman (Ethan Hawke), who has several serious defects, develops a different outlook on life with his pre-ordained fate.

Sunday the 22^nd of November 2009 – 15.45 hrs (Three short films)

Eugenic Questions – Documentary Directed by Angel-benito Garcia-Anta (2009) – 15 min.

What are some of the questions being asked by members of the general public in Scotland about eugenics? This short documentary, made specially for the film festival, will seek to understand some of the issues raised.

Who’s afraid of designer babies? – BBC Horizon Documentary (2005) – 50 min

What is a ‘designer baby’ and can we really make one today? This edition of Horizon aims to cut through the hype and distortions to get to the truth. The film looks at three techniques often linked to alarmist headlines about designer babies: preimplantation genetic diagnosis (PGD), gene therapy and cloning. The documentary asks if any of these technologies will really give us the ability to hand-pick the genes of our children.

The Gift - BBC adaptation of the play of the same name (1995) – 38 min

Ryan is a carrier for a genetic condition that will kill his big sister. When he grows up to become a geneticist, he finds that both he and his wife are at risk of having a child with a severe genetic disorder. Thus, they decide to choose which embryo will develop into their child. However, when Ryan selects an embryo free from the debilitating gene, he also secretly opts for a child with special athletic abilities. Once discovered, Ryan’s actions prompt conflict and anger.

The film festival is organised in partnership with: (1) the Scottish Council on Human Bioethics,

(2) the Edinburgh Filmhouse (venue for the event), (3) the Edinburgh and South-East Scotland Branch of the British Science Association and (4) the ESRC Genomics Forum at

The AND festival of new cinema and digital culture kicks off next week and I’ll be running the critical debates during the festival. Below is an overview of them, including biographies of our speakers. Lots of top notch contributors here, so try to get over to Liverpool for one of them. They are all free and open to everyone, but there is limited seating…

AND?

Dates: 24- 27 September, FACT Liverpool

Time: 12.00-1.30pm

Location: Chameleon (found at the rear entrance of FACT in Art House Square)

Featuring: CONTRACT: Charlie Beckett, James Wallman INFECT: Anders Sandberg, Dan Glaser; COMPETE: Natasha Vita-More, David James; DESIRE: Trudy Barber, Nina Wakeford

The AND? salons interrogate ideas about social justice, human rights and equality in a period of widespread, collective moral transgression. Our neglect of ethical considerations is intimately tied to subtle normalizing processes within social systems, which distract us from critical engagement. How are these devices imposed upon us and what systems of thought must we adopt to abandon them?

Using ethics as a broad foundation of thought, AND assesses the invisible social contracts we live by to open up questions integral to our time, from matters of biopolitics to our transition into a controlled and contested society, where our bodies, minds and communities are constantly under formal and informal devices of control. Split into four themes, Compete, Desire, Contract and Infect one fundamental question drives this inquiry: are we complicit in accepting normalization or do we seek to challenge?

Debates are Chaired by Professor Andy Miah, University of the West of Scotland &  FACT Fellow

CONTRACT | Thursday 24 September

Social contracts exist in various guises, though perhaps our most celebrated is the Universal Declaration of Human Rights, which aspires to guarantee fundamental freedoms. It emerged during a period of globalizing humanitarian movements, where promoting justice, peace processes and cooperation were apparent. Yet, in the last two decades, there has been a widespread state-wide erosion of citizenship by media monitoring, matched only by our own complicity in digital self-surveillance. What are the consequences of these transformations for how we think about liberal democracy and the future of an increasingly digital Britain? Are we really global now?

Discussants: Charlie Beckett, James Wallman

INFECT | Friday 25 September

Traditionally seen as an impairment to normal functioning, AND reads disease as an overarching state of disruption to social order. Our desire to transcend our biology is inextricable from the complex ways in which our own resilience can be suddenly brought into question, as manifested by the ‘swine flu’ pandemic, itself a new(s) virus. These moments draw society back into a state of primitive vulnerabilities. They question whether society can be ‘fixed’ or whether utopian projects are all merely processes of normality maintenance. Are we persistently drawn back into a maligned condition of existence?

Discussants: Anders Sandberg, Daniel Glaser

COMPETE | Saturday 26 September

‘Faster, Higher Stronger’; Today, we compete with ourselves, through self-augmentation and manipulation. Our biological apparatus is in flux, vulnerable, yet being re-imagined through technology. Looking specifically at what it means to be able bodied or disabled we consider how society will look in an era of genetically modified athletes and surgically sculpted children.

Discussants: Natasha Vita-More, David James

DESIRE | Sunday 27 September

How will sex and sexuality look in 2020? In the 1990s, in an era when HIV and AIDS reached public attention, digital sex was described as the solution, as it promised to free us from the biological burden of disease and infection. But what is the state of our cybersexuality today? What will we desire and will sex be further sanitized in the future? Have digital liaisons become our primary mechanism through which to learn or mis-learn about sex?

Discussants: Trudy Barber, Nina Wakeford.

Biographies

Dr Trudy Barber created an immersive VR Sex environment in 1992 as part of her BA Fine Art studies at Central Saint Martins College of Art. She went on to gain her PhD at the University of Kent with her thesis on Computer Fetishism and Sexual Futurology. She is currently Senior Lecturer in Media at the School of Creative Arts, Film and Media, University of Portsmouth. Current research interests include: human-computer-interaction; new media development and content; consumer generated content; online social networking; sexuality and sexual subcultures; science fiction, cyberpunk and the future; immersive and non-immersive virtuality (such as Second Life and gaming), the convergence and customisation of communication technologies and issues surrounding theory and creative digital practice. Further information see:

http://www.port.ac.uk/research/ceisr/members/title,69965,en.html

Charlie Beckett is the founding Director of Polis, the journalism think-tank at the Media and Communications Department at the London School of Economics. He is author of “SuperMedia: Saving Journalism So It Can Save The World” (Wiley-Blackwell 2008). He was a film-maker and programme editor at the BBC on programmes like Panorama, On The Record and News 24 and spent 8 years at ITN’s Channel 4 News before joining the LSE in 2006. He broadcasts and writes regularly on media and politics in the UK and International media and blogs at www.charliebeckett.org and can be followed as CharlieBeckett on Twitter. He specialises in Media Change issues and the way that journalism is transformed by digital technologies and Web 2.0 communications into a more networked and participatory practice. Beckett’s work at Polis has also dealt with media matters as diverse as Media and Development, Political Reporting, Celebrity journalism and Financial Media. The Polis website is www.polismedia.org

Dr Daniel Glaser is Head of Special Projects in public engagement at the Wellcome Trust. His team directs activities with young people inside and outside school, considers education policy, engages with the broadcast media and examines interactions between scientists and non-scientists of all sorts. His scientific background involves the use of fMRI (functional magnetic resonance imaging) to examine how experience, prejudice and expectation alter the way we see the world. He comes from an unusual academic background having studied maths and then English literature at Cambridge, doing a masters in cognitive science at Sussex University, and graduate work in neurobiology at the Weizmann Institute in Israel. In 2002 he was appointed ‘Scientist in Residence’ at the Institute of Contemporary Arts (ICA) in London. This was the first appointment of its kind at an arts institution. In 2005 he was in the first cohort to receive a Cultural Leadership Award from the National Endowment for Science, Technology and the Arts (NESTA). As well as presenting a television series for the BBC on how science really works, he has made numerous appearances on national and local radio and has featured in articles in daily newspapers. He co-chairs the Café Scientifique at the Photographers’ Gallery which is the London branch of a national series providing a new way for scientists to interact with a general public

Dr David James is a Senior Lecturer in Sports Engineering at Sheffield Hallam University. He leads the University’s MSc in sports engineering and maintains a wide range of research interests. David is a leading science communicator and was recently awarded a prestigious Fellowship in Public Engagement from the Royal Academy of Engineering. David has a mechanical engineering background with a PhD from the University of Sheffield that focused on modelling the complex bounce of a cricket ball. He has been privileged to work in a world leading research centre for nine years and has published extensively in a range of sports engineering areas.  David’s team use fundamental research and the latest ‘cutting edge’ technologies to provide athletes with information and equipment to enhance their performance. Recent projects have included the development of elements of British Cycling’s highly successful Olympic track bike, and the creation of a complete mathematical model to explore the impact of technology on the game of tennis. David’s current research is focusing on the historical impact of technology in track and field events and the ethical considerations of an increasingly scientific sporting arena.

Professor Andy Miah, BA, MPhil, PhD, FRSA, is Chair in Ethics and Emerging Technologies in the Faculty of Business & Creative Industries at the University of the West of Scotland, Fellow of the Institute for Ethics and Emerging Technologies, USA and Fellow at FACT, the Foundation for Art and Creative Technology, UK. He is author of ‘Genetically Modified Athletes’ (2004 Routledge) and co-author with Dr Emma Rich of ‘The Medicalization of Cyberspace’ (2008, Routledge) and Editor of ‘Human Futures: Art in an Age of Uncertainty’ (2008, Liverpool University Press and FACT).  For correspondence: email@andymiah.net

Dr Anders Sandberg is a researcher, science debater, futurist, transhumanist, and author. He holds a Ph.D. in computer science from Stockholm University in computational neuroscience, and is currently a James Martin Research Fellow at the Future of Humanity Institute at Oxford University. Sandberg’s research centres on societal and ethical issues surrounding human enhancement and new technology, as well as on assessing the capabilities and underlying science of future technologies. His recent contributions include work on cognitive enhancement [1] (methods, impacts, and policy analysis); a technical roadmap on whole brain emulation[2]; on neuroethics; and on global catastrophic risks, particularly on the question of how to take into account the subjective uncertainty in risk estimates of low-likelihood, high-consequence risk. He is well-known as a commentator and participant in the public debate about human enhancement internationally, as well as for his academic publications in neuroscience, ethics, and future studies. He is co-founder of and writer for the think tank Eudoxa. Between 1996 and 2000 he was Chairman of the Swedish Transhumanist Association. He was also the scientific producer for the neuroscience exhibition “Se Hjärnan!” (“Behold the Brain!”), organized by Swedish Travelling Exhibitions, the Swedish Research Council and the Knowledge Foundation, that was touring Sweden 2005–2006. In 2007 he was a postdoctoral research fellow at the Uehiro Centre for Practical Ethics at Oxford University, working on the EU-funded ENHANCE project on the ethics of human enhancement.

Dr Nina Wakeford is a Reader in Sociology and an ESRC Research Fellow 2007-2010 at Goldsmiths College, University of London. Her previous research projects include studies of internet cafes, women’s discussions lists and the use of ethnography by new technology designers. Amongst her publications are papers on virtual methodologies, queer identities, digital communities and public internet access provision. Along with colleagues at INCITE she is interested in the ways in which collaborations can be forged between ethnographers and those from other disciplines, such as engineering and computer science. She is particularly concerned with the ways in which critical social and cultural theory can play a part in the design process, including the challenges which feminist and queer theories pose to collaborative projects between designers and sociologists, as well as technology studies.

Natasha Vita-More, media artist and theorist, is currently a Ph.D. Candidate, Planetary Collegium, University of Plymouth. Her research concerns transformative human enhancement and radical life extension, focusing on converging nanotechnology, robotics, biotechnology, information technology, and cognitive and neuro sciences within electronic-based design and biological art practices. Natasha’s future human design “Primo Posthuman” has been featured in Wired, Harper’s Bazaar, The New York Times, U.S. News & World Report, Net Business, LA Weekly, and Village Voice. She has appeared numerous televised documentaries on the future, and exhibited at National Centre for Contemporary Arts Brooks Memorial Museum, Institute of Contemporary Art, Women In Video, Telluride Film Festival, and Moscow’s “Evolution Haute Couture: Art and Science in the Post-Biological Age”. Natasha is a proponent of ethical means for human enhancement. She is published in Artifact, Technoetic Arts, D’ARS, Nanotechnology Perceptions, Annual Workshop on Geoethical Nanotechnology, Death and Anti-Death. She has a bi-monthly column in Nanotechnology Now, and Guest Editor of The Global Spiral. Formerly president of Extropy Institute, Natasha is Visiting Scholar at Twenty-First Century Medicine, Advisor for LifeBoat Foundation, Fellow of Institute for Ethics and Emerging Technologies, and has been a consultant to IBM on the future of human performance.

James Wallman was formerly Senior Trends Analyst at The Future Laboratory, where he consulted for companies such as Absolut, BMW and Coors, and appeared on radio alongside Dylan Jones discussing the future of men. With an MA in classics from Oxford University and an MA in journalism from the London College of Communication (LCC), he now writes the futurology column for tech magazine T3, making entertaining sense of complex topics such as the future of money, augmented reality and synthetic biology. Recent movements he’s analysed and described include the shift to bionic humans, the new prohibition era and the technosexual revolution – for T3, The Future Laboratory and GQ. He gathers the insights he comes across at CollectedIntelligence.net.

The Brocher Foundation, and the Universities of Oxford and Geneva are pleased to announce the Symposium:

Human Enhancement: What should be permitted?
20-21 October 2009, Brocher Centre, Geneva, Switzerland
_____________________________________________________________________________________________________

Biomedical science is increasingly yielding technologies that can be used to enhance the capacities of healthy people, as well as to treat disease. This two-day workshop will aim to advance the debate on the ethics of human enhancement by considering

(1) What enhancements are likely to become possible?

(2) What enhancements will be ethically permissible?

(3) What enhancements should be legally permitted?

(4) What criteria should be used to answer 2 and 3?

THE PROGRAMME WILL INCLUDE SESSIONS ON:

Enhancement in sport

Life extension

Neuro-enhancement

Enhancement in general

The full list of speakers/respondents is: Eric Juengst, Paul Root Wolpe, Hank Greely, John Harris, Tom Murray, Gaia Barazzetti, Aubrey de Grey, Mike McNamee, Andy Miah, Stella Reiter-Theil, Ilina Singh, Astrid Stuckelberger, Sigmund Loland, Nicole Vincent, Massimo Reichlin, Ingmar Persson, Margareta Baddeley, Julian Savulescu, Alex Mauron, Bengt Kayser, Verner Moller, Tom Douglas, Norm Fost (TBC).

ORGANISERS

Julian Savulescu, Alexandre Mauron, Bengt Kayser, Verner Moller, Tom Douglas

TO ATTEND THE EVENT,

you are kindly requested to fill in the registration form and to send it back to the Brocher Foundation by mail, e-mail or fax before 5 October 2009. Places are limited and will be allocated on a first come first served basis.

Fondation Brocher
471 rte d’Hermance, 1248 Hermance, Switzerland
E-mail: scientificprog@brocher.ch
Fax: 0041 22 751 93 91

Social Media: Uses and Abuses
Provisional Outline for the Day:
Room: David Wilson Library, First floor, Seminar Room 1

PROGRAMME

10.00am    Session on Twitter (for those who want to set up on their laptop phone) – Jennifer Jones & Jake Fudge

10.30am     Registration opens (Tea and Coffee)

10.50am    Housekeeping, explanation of one-tweet initiative and details of blog. Participants will be asked to tweet once after every session – to round up thoughts and summarize discussion. This can be tagged #usesandabuses so that we can track conversation throughout the day. Can be followed on twitterfall.com (large screen) – or using online tools. Speakers will be asked to pose the audience one question to take away from their talk and to be discussed within the breakout sessions.
- Jennifer Jones

11.00am     Welcome from Department of Media and Communications/University of Leicester
Barrie Gunter

Iran Twitter
1 millionth word in eng language = web 2.0

11.15pm     Gillian Youngs
Title of talk:  Social ‘Me’-dia: real-time connections and virtual identity

Gy4@le.ac.uk

Social media is not new.
Sociospatial/geospatial realities

Beijing UN Women’s conference -

12.00pm     PhD Panel : 15 mins x participant.
Jin Shang
Title of talk:
Jennifer Jones
Title of talk:
Tia Azulay (DMU – MA Online Writing)
Title of talk:

Each participant finishes the presentation with a question to ask audience, which can be discussed during the breakout session.

12.45pm    Breakout session (which can continue whilst lunch is being served.) PhD panel will take a group each, alongside designated facilitators (to guide conversation) – discuss questions posed by speakers and summarise discussion by tweeting once

Jennifer Jones

Internet as an object vs social space
Self-defined user

Creative Cuppa: Switch ON/OFF of ‘Digital Community’
Jin Shang

www.ceativecuppa.com

jks21@le.ac.uk

A Creative Writer Explores Social Media
TiaTALK.WORDPRESS.COM
www.Tiyal.com

Australiacouncil.gov/wriersguide/newwritinguniverse

Another perfec world – on 4od
1.00pm    Lunch

5 of top 10 novels in japan was written on a cell phone

twitterature – redoing the classics
twitterarti

1.45pm    Andy Miah
Title of talk:
Details of talk:
Q +A
Question to ask audience for break session.

2.30pm     Toby Moores
Title of talk:
Details of talk:
Q+A
Question to ask audience for break session.

Quick, audioboo, 12seconds

Reuters event cast
- bring in voices of informed public, who had become separate from media/political/celebrity

we can capture the voice that we hadn’t heard before (public)

content and conversation coming together

this is what we should be doing:

aggregation
mediation
augmentation

3.15pm    Breakout Session – discussion, leading into…

3.30pm        Tea and Coffee

3.45pm    Rachel Gibson
Title of talk:
Details of talk:
Q+A:
Question to ask audience for break session.

New Media and Barack Obama
Before obama, feeling that not much change happening from perspective of politics

What did the Obama campaign do differently?
- the obama website.
Facebook, flickr, you tube,
Mybarackobama.com website was the main thing
- gave users control to affect

iphone application

Vote Different video on youtube

Components of campaign
- hub: mybo
- spokes: email, rss, sms,
- 3rd party platform – blogosphere, social networking

reversal of professionalization – towards amateurization

Pew Internet and American Life 200
- campaign stats
- 56% active online in relation to presidential campaign
- 18% forward another’s commentary

4.30pm    Panel Discussion: Leicester Politics and Social Media
Ross Grant
Jamie Potter
Keith Perch (TBC)

5.10pm    Break out session – speakers and facilitators

5.40pm    Round up of tweets from one tweet iniciative, information about follow up.

6.00pm     Close.

4th UK Postgraduate Bioethics Conference
Belfast, 2009 June 23-24.

Can we owe ourselves a duty to die?
Sinead O’Brien,
Manchester University
whether right to life
do we have a right to die as and when we see fit?

Deal with adult human beings
Capable of valuing own life
Intrinsic value

Owing duty to ourselves

Kant – duties – in every moral duty, no matter to whom it is owed, individual chooses being bound – so, free to relinquish oneself

We can only owe this duty to ourselves

Only individual can decide whether life is so burdensome as to constitute a harm

Only we can know if our lives have sunk below an acceptable level

Beyond Mill’s Harm Principle: the Case of Abortion
Gareth Williams
University of Leicester

Mill’s harm principle
Ambiguity of term ‘harm’

The Profession of Medicine in a Target Driven Culture
Michael Trimble

What are the implications of a target driven healthcare syst for prof of medicine and ethical basis of medical practice?

What makes a good doctor?
Mark Campbell

Bioethics has narrow focus on action guidance
Need something broader to take into account moral agency
Only then can moral philosophy answer q of what makes a good doctor

Mark.campbell@kcl.ac.uk

Embodying Bioethics
Maragret Shildrick

10-11 September, anomalous bodies: visibility and ageing

‘Naked on the Inside’:  (discussion about the film)

phd in poststructuralist bodies

concerns about bodies of limits- conjoined twins – disability

concern to make sure bioethics does what it says on the tin
-    ethics of the body

rather than set of rules or principles

look at bioethics through theory, but want to embody theory

bioethics is out of touch, metaphorically and literally

how bring to bear postmodernism on bioethics

in west, we see body as container, self lives in
we are also obsessed with our bodies: shape, weight, age,

Descartes – mind and body split

Ross Diprowe (?)
-    absence of body in bioethics

turn back to body in lots of feminist theory

insistence that can’t see self and body as separate – I am my body

currently looking at heart transplantation – how do recipient’s feel about themselves

people who recover best are those who do not make the split

people who see themselves as separate do not progress well after 3yrs

Naked on the Inside’
-    6 extraordinary people from around the world

I think that the people in this film have never given up the idea of the split

Story of Rick -  Has breast cancer – she opts out of conventional medical treatment – would be seen as a conscious moral agent

Breakdown of binaries forces us to re-think all that rely on them

Convention acts as though is distinction between health and disease is questionable

Dave Toole, Leeds – disability dancer

Private Practice and Bioethics – television as a medium for public bioethical education
Audrey Dillon

Medical Drama
-    52% Americans received health info they believed to be accurate from TV shows
-    TV can change atts and behaves
-    Soap operas often used in developing countries a a public health intervention to promote certain behaviours
-    Measurable impact of behv change
-    ER study – shows increase in awareness of issues
-    People who regularly watch ER have

Kaiser Foundation
-    Grey’s Anatomy
-    Transmission of HIV
-    Doctor emphasizes 98% chance of healthy baby – couple don’t have abortion
-    Surveyed around 4000 people
-    Episode watched by 17.5million people
-    46% absorbed the HIV-related info

George Annas
-    he prepared bioethical content for ER and Chicago Hope
-    tv series good way to tell issues

“Reel Medicine vs Real Medicine’
-    selective entertainment, not comprehensive education
o    Annas 1995 Sex, Money and Bioethics, HCR

Private Practice
-    Medical drama, produced by ABC
-    Spinoff of Grey’s Anatomy
-    Reasonable TV ranking in USA
-    Aim of show: to deal with ethics (according to ABC)

Research on PP
-    watched 30 episodes
-    identify stories with ethical issues and see processes of ethical decision making
-    total of 68 stories

ref: Volandes , medical ethics on film

Using Literature to Teach Bioethics
Melissa Stobie
MLStobie@gmail.com

70% of personal morals stay the same after ethics courses
also evidence that ability to act on declined

JM Coetzee – the lives of animals

Finoola

McGee v Attorney General (1974)
Recognized a constitutional right to privacy

Article 40.3.3
-    right to life of unborn

MR v TR and Others (2006)
-    3 frozen embryos

London 2012 Creative & Digital Industries
Manchester, 2009.06.19

Paul Newman
Media City

5 BBC depts., 1600 jobs
BBC Five Live
BBC Childrens
BBC Sport

Local radio, comedy, some news and current affairs

Peter Salmon, BBC North
-    chief commissioner of Media City

Anne Thompson
NWDA, Sector Leader Sport

Scale of Olympics
ME: numbers of media are inaccurate. These are the IOC and Organizing Committee accredited figures 13k broadcast, 7k print. But in Beijing, you had another 11000 media present and many more without accreditation from the official broadcasters.

CompeteFor
-    main mechanism to receive contract opportunities
-    must be registered and published

Claire Stocks (Editor, Olympics, Sport Interactive)
&
Tim Plyming, Chief Executive, Digital Olympics
BBC Sport

Beijing 2008

Digital Olympics

4.5million visitors to website each day
2million of them looking at clips

2004 – Athens
2.5million live streams

2008 – Beijing
38-40 million live streams

Digital Olympics
-    bring all parts of technical development to crecendo in 2012
last 3 Olympics have been described as a digital games, but nobody has really delivered this yet

we have a unique timing clash – switch off of analogue

Digital Britain
provision of 2mbps broadband in every homoe by 2012
raise awareness of digital content

30% of population happy wth analogue signal

audience expectation
-    extended choice, immediacy, interactivity

Beijing
Tv – 74%
Online – 31%
Radio – 15%
Mobile – 2%

aspiration for 70% online reach

nbc Beijing 2008
-    first time they developed rich video services
-    Beijing was biggest event in us history
-    But rich digital services were complimentary

Sold out advertising target within a week of Games

Hours BBC put in can at last games
Sydney – 300hrs
Athens – 1250hrs, 4000 HD
Beijing, 2750hrs, 4000 HD
London – 5000hrs, 5000 HD

How connect audiences across all platforms to this HD content?

3 phases towards 2012
1.    build up: news stories
2.    2011: countdown phase – cultural Olympics, torch relay, music festivals
3.    2012: programme of events leading to games time.
ME: but what about Games time as a distinct phase? How can you integrate non-sporting dimensions?  How involved with non sport depts. Of bbc be with other content

Pulling all content together
ME: but people don’t want a distinct platform, they want you to allow them to pull it into something else, like Facebook

Legacy from Olympics – an integrated platform for post Games events

IPTV
-    2012 first IPTV Olympics

Mobile
-    in Beijing, followed live text commentary

ME:  what about street reporters?

Unless got a high end unlimited device, you’re not really using mobile for video

Audio might be the main story for mobile, not video

Radio (DAB)

Live Sites
-    interactive services, interact with mobile, Bluetooth download zones

ME: are there plans to deliver navigation and orientation content to mobiles, rather than produce print material?

Alex Balfour

25% of world online by 2012 (+44%)
17 countries will have > 60% broadband penetration by 2012, uk 58% to 74%

people having conversations online
Mobile trends:
- mobile penetration 100% in Western Europe

early adoption 13.5% vs innovators 2.5%

8 yr cycle to get to 60% penetration

simple new media model
1.    new media products and services (help efficiency or cost effective) (eg. ticketing, education programme)
2.

put out on YouTube, Flickr

ME: if you are in the 2.5% of innovators, what platforms are you looking at for use in 2012? Is Twitter a clear commitment for instance? Are there others that you think people here should be working with, developing the applications, etc.

If not on Facebook, then we’re invisible.

ME: Can we engage people in Olympic park using digital? Eg. harnessing the Sponsors venues, which are the most prominent – or around pin trading, the other major games time cultural experience.

ME: how are you working with Olympic park infrastructure to make it more interesting?

Cultural Olympiad – artists taking the lead

ME: What are you not yet into, but which you have plans to be involved with?

Opportunities around venues, dressing buildings etc

Bring together digital content.

ME: you talk about dressing venues, have you found that you can talk to the individual sponsors who will be in the venue to build digital into their programmes?

My2012
-    technology platform and sponsor already
-    channelled through social networks

Inspire Mark programme

Sponsors have expressed interest in digital

ME: Is digital the first way in history that sponsorship will enter Olympic venues?

To contact me:
200 word email

Debbi Lander

SKV
Equivalent Advertising Cost

Q and A

www.londonolympics2012.com
-    how can we get support?

Brand protection
-    have been looked at and we’ve approved or raised questions

Human Enhancement
European Parliament

Martinjntje Smits, Ratheneau

What is new about human enhancement

Laissez faire
Pro-enhancement
Case by case
Restrictive
Total ban

Human Enhancement: A Reasoned Restrictive or (Cautionary Permissive?) Approach
Roberto Mordacci

HE under the idea of Public Reason
-    HE: poltical not metaphysical
-    Improving t human condition not
-    Equality, freedom and integrity of individuals as public goods
-    Framework for justice as fairness in health issues (Rawls, Daniels)

Principle of respect
-in a cooperative society, reasonable individuals woul agree..treat others with respect

5 principles fundamental for our self respect and mutual cooperation
-    recognizably human body
-    naturally unrestricted desire
-    complex theoretical and practical rationality
-    freedom of the will
-    equal dignity
permissible iff
-    does not intentionally disfigure human body
-    does not intentionally restrict width of human desire
-    does not intentionally impair t ex of human rationality
-    does not impede t human ability to choose freely
-    does not violate equal dignity of indivs ie does not generate discrimination or unfairness

Tsjalling Swierstra
techno-moral change

-what should be europe’s goals?
- not passively following trajectory defined by most powerful technology actors

-habituation
- techno-moral learning
- what morals, what technology?

Accept contingency: in a technological world, fewer natural givens

Local experimentation, global evaluation

Issues to regulate
-    should be reversible
-    HUMAN ENHANCEMENTS values and negative freedom
-    Gap between blue-print-technology and technology-in-practce (unexpected)
-    Political and ethical
-    Moratoria rather than absolute bans

Thought experiments
-    stimulate techno-moral imagination by providing rich descriptions – need morality fiction not science fiction
-    what is god life, etc

organize deliberative forums

epidemic of accountability issues on the horizon

defining a good society is in the end a political issue

communicate diverging positions widely

value lasting diversity

Hans -  Mr Buscani’s assistant

Questions & Answers

Q: Why are we still discussing enhancement in such broad terms
Q: Recognizable body necessary?
Q: NSF and DoC in USA – first workshop on this – used term ‘launch and learn’ (conservative politican), recommendation was to advise US government asked professors in humanities and sciences to spend time on the issue – and in schools too – how balance it compared to this politics in USA?

Dorette Corbey
-    lots of political issues
-
-    developing technology for enhancement, rather than just for therapy

Tsjalling: neoliberal agenda behind enhancement debate – need more social perspective on converging technologies including enhancements. Do we really want to make people more compassionate, or greedy?

4 march – science in developing countries

Anders: public opinion  in Sweden – many people accept enhancement to help others, though low for self-enhancement.

DISCUSSION

Is there a red line, beyond which we should not fund.

Is there a tool box?

Are there distinct European values

Framework of public policy, not defining human nature

Values that protect good of mutual cooperation

Job is to remove discriminating practices not just alter the circumstances.

Danish Council of Ethics: case of lorry driver – might be an argument in favour of necessity to discuss different specifics – lorry driver, main problem is that the brain chip means that others would have to have it too.

ME: but we stipulate how many hours people can work, so this becomes an issue of regulating working conditions.

Danish Coucil on Ethics – subcommittee on human enhancement – invited to a conerence held by Danish Union of Optometrists since new technology in USA related to fight against terrorism has made it possible to make implants thinner, giving ability to look through things.

Anders: values important, but also need facts to make important facts – many forms of enhancement becoming realities, but limited knowledge – eg. cognition enhancement – prevalent among higher academics – is a paper written under influence of modafinil worse? – need to research ecological properties – need efficacy and saety

Antonio: medicalization and enhancement are beyond traditional politics – this morning – obesity gene in newspaper – concern will lead to individualization of probles – haven’t heard much about corporate interests – in US direct to consumer influences perceptions of normality – media role in shaping social needs

Marshall, NTL: human dignity –should it be so important that we know what this is, isn’t it more important that individuals make this decision for him/herself –not all social pressure is bad

Chair: I’m deciding dignity, but are you? It’s dependent on how others react to me.

ME: but my conception of dignity is shaped by our common laws at least.

Marshall: but a man should be free

Roberto: yes, you have given an idea of dignity

Tsjalling: don’t think there is hope for red line in the sand. General principles is that past experience doesn’t necessarily guide us. – lorry driver – new technology shifts responsibilities – before it, we consider whether chair is too comfy, or working too much?

Roberto: overlapping consensus

Reverent from NL: human nature is relevant.

Jordi (MEP): Case by case approach with minimum standards

Chair: what if we create a working group, how create connections with citizens? Or should it be done by emmberstates?

Jordi: it is possible, we have an ethical board already. This q needs a broader discussion. Red line says taboo, but before red line, case by case approach, wth discsussion – want to allow pursuit of happiness, not make them happy (US constitution). What is able to make us all happier.

Chair:  EU level committee.

Francois , EU: keep in mind dual dimension – enhancement of soldiers.

Jordi: or for disabled people.

Political scientist in Vienna: governance question – who is setting the agenda – citizen conferences in Denmark – who is framing the problem – is it really participatiory/deliberative/representative?

Manchester:

Should form a council where everyone is amateur

Peter, Free Uni of Brussels:

It also should not contribute to its criminalization through policy making.

Jordi: health literacy is EP buzzword.

Malcolm Harbour: need broader platform, engagement and citizen participation. At last workshop was about converging technologies. Had some debate about transhumanism. Our role is to inform politicians here and to get them engaged. Other is about global reach and issues – in Europe – eg. stem cell research – we do not have homogenous research. In UK and others, set up own bodies and practices, to approve work around genome. Though many regard UK as dangerously liberal. Human dignity and quality of life issues. One of biggest challenges on human dignity and old age – fact that already significantly prolonged life expectancy at a rate faster than any other decade – what this means for society as a whole – if elderly people can stay at home and live in domestic environment on own, this is a major enhancement of their dignity and their quality of life. European elections on 4 june in uk and vote.

Northern Voice
Vancouver,  2009, Feb 21

On Buried Hatchets and Better Tomorrows

Nora Young, Spark

What mainstream media can learn from social media
Transparency – we’ve learned not to be protective –

Show parts of invus not normally broadcast

Using twitter
- info medium, but sometimes use to develop story ideas.

Change of culture of the book – linear, to web

From indiv perspective to collaborative.

As big as shift from oral to book culture

Mcluhanite ecology of information

Mobiquity

73m people in china access web only through phones

mobile web

broader technological shift – virtual meeting real

new apps:
- poken
- touchatag
- smart posters

what happens when perpetual info

doesn’t have to be detached from geography – hyperlocal – the neighbourhood

use number crunching in local
-    crime map – uk home office using

complexity of social relationship

sustainability
alec steffan – access to info, to change way we consume from buying objects to sharing – eg. an electric drill – average person uses it for v limited amout in their life –

change in consumption patterns through info

Jennifer vandermere – green activist – innovation strategist – gap: between what people say they want and what they buy. – can only close gap by bringing designers closer to consumers – better marriage of information – beyond focus groups -

Clay sherkey –

Andrew keen – the cult of the amateur
-    I think he’s wrong

LOLcats

teh funny
Rob Cottingham
Socialsignal.com/n2s

Host city for the 2010 olympic riots

Hootsuite

What makes social media funny

Podcast – funny or not?

End-user license agreements?

Beta testing

Collaboralot – private beta

Memes

Blogging
-    monetizing blog

Mental Health Illness and Social Media

Acute pluracy – inflammation between 2 linings in lung

www.Moritherapy.org

what do people use.

Interesting discussion about online etiquette. Whether it’s ok to not reply to an IM. Some people say it’s ok, some think it’s person specific. – majority of people think it’s ok – but IM has changed a lot –now you can see when people are typing and when they seem to have stopped mid message.

Kevin rose

IM as a presence application

Nearly nobody spends time in SL here.

American Enterprise Institute
18.12.2008
Gene Doping, Doping & the Future of Sport

Introduction
Jon Entine

Travis Tygart
Doping creates atmosphere of coercion
Athletes don’t want it
Public harmed by fraudulent activity
Teenage pregnancy less for girls who play sports
Ethical crisis
Josephson institute of ethic – 24% admit have cheated on a test in school
30% have stolen from a store.

ME: who are they trying to convince, if this is so persuasive?

Gene enhancement is banned
Should play by the rules

THG nearly identical to gestrinone
-    yet it is unhealthy, untested

ME: drugs are bad – ie. They don’t work, they have unknown side effects.

Photos of body builders who use drugs

Organized doping can be sophisticated
-    provides image of a calendar with notes about when to take the drug

liquid, cream

Kelly White – smiling faces on her calendar

ME: ridiculous to claim that this is sophisticated

The shame she faced is important

ME: Health risks are real, but the shame is not

ME Why was victor conte emailing advice? I’m not sure I would have done this.

Education
-    athletes need to know why healthy comp is important.
-    Achievements in sport should be result of hard work, commitment and dedication.

Been in the public domain for many years

This fight is for the soul of sport

Question about facts and values
-    some of what you explained was factual

Jean: doping starts in high-school – beyond elite sport

Rule bound

High-school testing – we support, but need preventative methods.

ME: Youth Olympic Games?

Nanotechnology for human growth hormone

Ed Moses: don’t understand how athletes can run 800m without putting in miles; coaches have changed parameters of athletes.

Panel 1: Athletes under the microscope

John Ruger, Athlete Ombudsmen for USOC
A federally mandated position – Bill Clinton signed it

I don’t represent athletes. I advise them of their rights
But I do help with process
No collective bargaining agreement

3 really important things that an anti-doping prog must have
1.    must succeed if will prosper. People cheat, there’s no doubt about it.

Not much down side to getting caught
Addition of USADA – single most important thing we have done

Every case is publicised – USADA policy

2.    methodologies must be secure, scientifically sound; when lab says you’re guilty, very little you can do to fight that.

Test for gene doping must be absolutely sound
Don Catlin – THG – needed test to be robust for legal defence

Athletes who got a raw deal in doping process

Luge athlete – used propecia – TUE – banned list 2005 – Zak did not check list – he was tested 8 times in 2005, listed propecia in each sheet, and in December 2005 tested positive – went to Torino 2006 and 1-year ban – was that fair? I think arbitrators had second thoughts and changed rules

3.    athletes must believe that process is open and fair

athletes must tell WADA where they are every day 3 months in advance – must live by this standard

IOC supplements test – 15% positive substance without listing on label –

Marion Jones said: I’m worrid about kangaroo court if I were found guilty – we changed rules to make open to public – first was Floyd Landis, who had sympathetic press – but case went against him -  process shown to be fair

Kicker Vencill – had supplement positive – technically guilty – but not guilty of cheating, because of contaminated supplement

Kicker Vencill
Concerns about process
First, I believe in clean sport and relies on anti-doping
Must list a one hour window each day 365 days for when we would be available
I had to update this online
I’ve complied since 2001
Held at high standard

I tested positive for steroid – 4 yr ban – arbitration ruled to 2 yrs, since adopted in fall 2003 – positive test was from contaminated multi-vitamin
Civil lawsuit against company – lawyer said no performance enhancement – my results were not nullified – strict liability – WADA Code 1.5 shows possible of reduction in exceptional circumstances – so best case scenario is 1 yr suspension, but always been more – supplement contamination is a huge culprit – why do anti-doping agencies refuse XXX athletes – lot of discussion about spirit of sport – this would be beneficial info to athletes – hypocritical to be aware of problem and not enough to give general warnings about supplements – I would like to know which supplements or companies that supply them are under investigation, but I’m not given this info

Anti-doping – guilty until prove innocence, contrary to law of land: innocent until proven guilty

Civil case went in my favour – but strict liability still applied – 2 yr penalty – death penalty in my career – strict liability allows ADOs to treat all case the same – for consuming supplement –

I have a huge problem being classed as same as ‘hard’ dopers
Doesn’t seem ethical to me

We are human beings before athletes – must respect
Not much evolution in this

Imperative that athletes and ADOs are more symbiotic
Unethical for only one of parties to be held accountable

Dionne Koller
Uni of Baltimore, School of Law

Intro by Jon: Teaches civil procedure – Sport and law – health and law – nationalism

Move from individual stories to bring government into conversation
Deconstruct fight against doping

Government support crucial to fairnesss of process
Ensure viability of anti-doping initiatives
Starting point is common wisdom that Olympic sport is private enterprise and doping is an individualized problem – athlete is moral actor in doping equation – focus on individual why we have calls for gov to get involved

I see doping as cheating – and indiv is actor – but not just athlete – much bigger – temptatin to cheat and ability to pull it off well beyond indiv athlete – indiv connected to national community – nationalistic – above all else values ‘winning for the country’

Promote national prestige – sportive nationalism – GDR and now China – intro itself to world through pageantry of sport – How can it maximise nation’s prestige – How does doping fit into that paradigm? – Incentive for nation to allow or encourage doping – Link between medals and doping not hard to appreciate – using drugs greatly increases chance of winning  – Doping is an easy way to get there? – US interested in winning in sport

Doping use rampant – reasons why athletes dope: athletics should be defined by indiv, but seems to be a structure that requires to win for country – now, paradigm shifted, worldwide consensus that doping is wrong and should be stopped and winning in and of itself not enough – winning with morality matters – use athletes to show that can punish if necessary

What does this all mean for doping today? – gov has recalculated to lead fight on world stage – Is this a good thing? Of course, but not convinced that this fight is for the long run – or about fairness and integrity of sport

ME: seems to me that it’s about politics

need incentives – need to show world that we’re tough   – kicker evidences that – important to understand – cold war athletes different from world today – athletes have much more opportunity today to earn money – what is at stake?   – USA no longer letting doping go on – can be doomed to fail – ignore basic fairness in pursuit of athletes can undermine legitimacy – what happens if prestige benefits for fighting doping are not apparent – are we at a place where winning not the only goal – are we at point where win at all costs is dead? – we hear that some countries are not on board.

Questions & Answers

Jon: doping and china
John: indicated that there would be no doping from China athletes – 3 things filtered from my emails in Beijing – Tibet, smog, protest – after games closed had the milk scandals –
Dionne: China is the big question  – 16 yr old faked passports – raises q about process.

John: believe that there has been genetically enhanced athletes in previous games. I’ve spent time in China since 1996 – Chinese coaches involved with genetic enhancement – world class result from genetic enhancement – mitochondrial enhancement – as ageing – young athlete – achieved times that were impossible – 6 months later was gone – one Chinese athlete was genetically enhanced – mitochondria enhancement – very niave to believe that china is only – scientists will tell us rightly that cannot do it safely but many places will do it anyway.

Q: US Olympic Festival – better to have athlete as certified nutritionist to help with healthier lifestyle –

John Ruger: can we get suppliers who guarantee products – some believe we should have USOC nutritional provider – to make money from – sends mixed message when USADA says don’t take supplements and then have a provider that we endorse

Jean: there is no oversight on dietary supplements – not sure how can control a dietary supplement

John Ruger: yes, so this is why should be a good diet – rather than supplement

Edwin: my programme based on natural food. I cook all from scratch – I didn’t take any vitamins – Olympic athletes have some of the worst diets – Daley Thompson: terrible eater and now says he doesn’t know how he made it and could have been better if had a better diet –

Kicker: I have medal winning friends who would not stop taking supplements

Panel II: Drug Testng and Policy

Randy Mayes (moderator)
Intro by Jon: triple helix – science writer – cybergenetics of Kenyan running – genetics in historical context – explains genetics nanotechnology –

Critical analysis of sports enhancements – gene doping – detection –

Ted Friedmann
Clarify the terminology on gene doping – role of genetics in a variety of areas -

Use justified for serious disease – but for more trivial use such as sport, not justifiable

Washington post article

The science of doping
Donald a berry
-    ‘anti-doping authorities have fostered a sporting culture of suspicion, secrecy and fear’

general tenets of doping
-    protecting excellence – whose excellence?

Nature article – surprising position that anti-doping is the cause.

Obligation is hard to understand

Gene modification of athletes is coming

World of pro-doping is off track

Paul Haagen

Intro to Paul: sports law book for OUP;

Series of matters where universal agreement: sport rule based activity – clarity to rules are essential to reality – sport central form of intercultural exchange because of clarity of rules and goals – second thing:  sport exists in social and political context – can influence – had worked out a conference with Bei Da – but this was prohibited – was told though that USA was still main culprit of doping – as critical is nationalism and – have a culture of performance enhancement – business people fly from North America to Asia, they are taking various supplements to deal with jet lag – ethical issues  – ADA – accommodations on tests when sufficiently test – Oscar Pistorius – what is baseline for performance aid? –

Sporting rules are artificial – so argument that line-drawing is artificial doesn’t get us far – first base is 90ft, could be100ft, if change, it would change the sport – fact that we draw a line at a particular place or that this is artificial is not a serious objection

If doping is ineffective will self-regulate – people will stop doing it – in absence of effective regulation, a significant number of competitors will be winners – can take a mediocre athlete and make them win – detection more difficult

ME: what would come first, the knowledge to gene dope safely or the knowledge to test for it effectively and are the two related?

Can an agency both police and promote/educate to certain kinds of goals? – if WADA etc promote anti-doping agency, then will be v powerful tendency to exaggerate quality of testing, to create rules that make it harder to challenge, conflate rule of ethical goal – some in doping are interested in seeking of potential – what is inherent in persons – clearly different levels of culpability –

Can enforcement mature to a point where admit that uniformity is a highly ineffective regulatory structure – try to keep people out, like Andy – very difficult to enforce – another is English property crime when inadequate resources to control – so made everything a hanging offence and caught nobody – other possibilities – real danger in change – fight for soul of sport – WADA and anti-doping have been a PR and political success of incredible propositions, close to unique – enforcement mechanisms that are made to work and if you move from moral clarity, it could unravel – failure to change though: maybe signif misdirection of resources particularly moral outrage: at persons who make mistakes, demonizing of them is a real problem – hand checking in bball not same as deliberate attempts to maim and injure – any other possibilities? USADA has strated t work on these – one is criminal law enforcement – if criminal authorities cannot be brought into this world, will be involved in significant underenforcement – BALCO track and field athletes had been pervasively tested and were not caught, but were once criminal authorities involved, same in cycling – GDR when Stasi file opened – who should be the target – coaches, suppliers? So much on athletes best approach? – need to look at creation of safe harbours – or limited safe harbours – Kelly White claims initial doping was unknowing, but current rules do not allow her to get out of it – pleas is to think about problem as regulatory – some things you let slide for good reason and direct resources to most interest

Questions & Answers

Randy: 2009 Code says –

Ted: PPAR – alter way your own endogenous genes are expressing – it is a gene manipulation of a sort as effects your own genes – no gene transfer – a pharmacological agent that is candidate for gene manipulation –

Jean: mitochondria gene enhancement

Ted: putting genes into mitochondria not well developed

Paul: as a society, we are going to massively reconsider role of regulation – moral imperative – but v hard to regulate – success period so narrow – if cheat on law school exam, might get a slightly better job – but if fail to cheat at Olympic trials, you’re probably going home.

Questions of Sport
Edinburgh Law School
07 Nov, 2008

Sporting Brands & Reputations

13.30        Introduction
Abbe Brown SCRIPT, University of Edinburgh

13:35        The Olympics & the Brand
Farisha Constable, Brand Protection Manager, London Organising Committee of the Olympic Games & Paralympic Games,

Sponsor protection / ambush marketing  – Linford Christie contact lenses /
Unofficial merchandise – bicycle – as rings / pin trading  – counterfeit pins / business names / integrity of brand / IOC/IPC / Olympic condom – ‘for the man that doesn’t mind ‘cuming’ second’ – class action from IOC / how protect: educate, existing laws (passing off, copyright, trade marks), contractual clauses, working with other agencies, special statutory protection / when athletes in Olympics, their image cannot be used by any commercial / marketing rights / working with advertising agencies / joint trading standards unit for the 2012 Games – newham home authority, 5 boroughs, good practice, consistency, planning / London 2012 anti-counterfeiting working group – multi-agency, collaborate and share info, consider and implement education and enforcement strategies, raising awareness and leaving a legacy for brand protection / Olympic Symbols etc (Protection) Act 1995 / London Olympic Games and Paralmpic Games Act 2007 (advertising and street trading – allow framework for regulation (purpose: clean venues, allow sponsors some exposure, prevent ambush marketing)  / regulations made c2010 / Advertising and Stret Trading Regulations continue (infringement, duration, where, enforcement officers, role of trading standards and police) / Ticket Touting – 2006 Act creates crime of selling an Olympic Ticket in course of business) / London Olympics Association Right – prevent unauthorized association with London Games or Para, any ‘representation’ a word, image, sound, etcc – may suggest and association with the Games BUT a court make take particular account use of ‘listed expressions’ / uses eg from 2005 brochure / limits of the law – cannot stop: editorial use, honest statements of fact, use which is not in course of trade, pre-1995 use of the Word Olympic (eg. Little Chef Olympic Breakfast, Olympic Removals, association with London 2012 made prior to 2006. / Beijing, now all eyes on London – ME: don’t forget Vancouver /  farisha.constable@london2012.com / ME: can Ed Uni set up Centre for Olympic Studies – A: we don’t try to stop educational studies, but if too commercial, then might be a problem.

13.50        Commercialisation : the individual & the image

Jamie McDonald, Golf Lawyer, IMG

Mark McCormack – started IMG 50 years ago and invented athlete as brand / IMG Golf  / How does IMG commercialize its clients? – Colin Montgomerie Sponsors – feature sponsors on websites – various products: sky, yonex, starwood, telegraph, EA sports, Gavin Green – Standard Endorsement Deal: grant of image rights (exclusive, non-exclusive, territory), grant of services/appearances, use of equipment, patches, fee, bonus, royalties, extension of endorsements (computer games), licensing / requirement that athlete must use the specified clubs by the agreemnt in place, cannot choose e.g use of 14 clubs, must use all 14 / logos on athlete – different part of body has different values / exceptional players will move from endorsement to bring their own brand – Beckham: still predominantly attached to other brands, not just his own /  Protecting the Image: trade marks of names (Beckham, Greg Norman, Tiger Woods) / Seve Ballesteros image of him from St Andrews now his logo, also tattoed on his arm  – John McEnroe  has trademarked ‘you cannot be serious’ / often try a ‘cease and desist letter – without much foundtion, but to see if it works, and it does /

Gillian Black University of Edinburgh,

Gulf between commercial practice and reality / athlete as property has no legal foundation / images and logos – individuals, rather than brand makes it different / 2 aspects: authorized exploitation (pro-active), unauthorized exploitation (reactive) / authorized: contracts/license, registered trade mark protection / Contracts: potential problems – 1) lack of certainty – enforceability issues, 2) privity of contract doctrine – cannot impact on 3rd parties unconnected to contract, so Telegraph relationship might limit that use, but others could / Zeta Jones an Michael Douglas – decided Ok! Did have legal inerest, but unlikely to be followed – eg. Hello knew what was going on / do sportsmen/women provide ‘goods or services’? – are they trading in them – not like Coca Cola trading goods, what is the athlete trading? – is the mark beng used ‘in the course of trade’ – is the name distincxtive, territories / Unauthorized Exploitation: 3 options – 1) Privacy, 2) Passing Off 3) registered trade mark / PRIVACY: was there a confidential relationship? – eg. Tiger Woods using a medication, if drug company advertised his use of it, would be a breach and could seek an interdict to stop – if not, was there a ‘reasonable expectation of privacy’ -  nature of activity, location, others in vicinity / PASSING OFF – 3 elements: 1) good will or reputation in the client’s ‘goods or services’ 2) misrepresentation by defender leading to public confusion 3) show damaged suffered by client – that law will recognize as damage  ie. Recognized interest, eg. loss of license or commercial exploitation, or damage to reputation / REG TRADEMARK – has client registered trademark, if so, does it cover use, cannot stop person from using one name – cannot stop people using one name , unless bad faith / Hypothetical problem: highland spring run a UK wide ad campaign using paaparazzzi shot of Andy Murray outside Wimbledon drinking highland spring – use image without Murray’s consent – what can he do? A: no privacy expectation, no misrepresentation, nor endorsement,  no reg trademark in Andy Murray, but not use in course of trade anyway, at least not in relationship to mineral water, miht be a breach in license ,but also prevents to third parties – Highland Spring could not enforce. So What legal basis can his advisers white a cease and desist letter?

14.10        Commercialisation : the team & the brand
Seona Burnett, Partner McGrigors & David Marshall CEO Tennis Scotland

14.30        Creative Use of Brands
Gerry Farrell, Leith Agency “Taking ‘Scotland’ to the last Football World Cup”, Abbe Brown “Supporting your Team? The Arsenal Saga”

Online is major prob of all brnd owners right now
Ebay’s rights owners’ programme – to remove rights violation
Register with You Tube -

14.50         Refreshments

15.20        Private Persons in Sporting Life
Professor Hector MacQueen SCRIPT, University of Edinburgh
Doug Gillon, Athletics Correspondent The Herald

Sex generally reasonable expectation of privacy, but many cases of sports stars have been present

Reasonable expectation of privacy at wedding, even if like Douglas and Zeta Jones!

Doug Gillon
Athletics Correspondent, The Herald

Around major events, media interest intensifies

15.40        Sharing in televised sporting events
Helen Arnot, Head of Legal Department STV SMG plc, Roisin Higgins, Advocate, Rachael Craufurd Smith, SCRIPT, University of Edinburgh

Beijing was about how and when/ Athens 2004 – embedded video 2.4m videos/ Beijing 30m videos viewed

2004 – Nobody knew of You Tube
Independent research suggests that change of behaviour in pay tv

Rachel Craufurd
13hrs uploaded to You Tube every minute

ME: Nobody mentioned Google

Creates signif loss of organizations / Class action against You Tube – direct infringement – also accounting for profits and injunction – indivduals / To what extent can You Tube hide behind safe harbours/ Copyright Act / Individuals access to content / To what extent should they be liable / If needed to check every upload, would stall the service / music right,s, this came up via Napster / because You Tube modifies and indexes the file, it is liable / service provider must not interfere / veoh was effective at removing copyrighted material, but You Tube has not been / whether You Tube can control /  You Tube ref to other sites

Rosin Higgins
Cheaper options to subscribe to tv rather than Sky TV

16.00        Sporting Brands and reputations: current themes
Led by Abbe Brown

16.20        ”Sporting experiences”
Gregor Townsend MBE (Scotland and British Lions, rugby union) Julia Bracewell OBE(Olympic fencer) and Heather Lockhart (Scotland, rugby, tennis, hockey)

Followed by open panel discussion
17.00        Close

ME: Google Owns You Tube, BBC You Tube Channel, Olympics now licensing through You Tube

Human Futures symposium

An Ethics of the Unknown
Russell Blackford,

History of the concept of the future
Current anxieties – corporations, environment

Emerging notions of the future – relationship to technology

Technology changing us – our capacities

Technology that mediates evolution
-    does it? Can it?

The uncertainty part is about this mediation

What is ethics?
-    politics and ethics of uncertainty

ethics: something about questions related to how live lives

t good life

politics is ethics writ large?

Ethics and politics of idea that technology can go inward and transform us

Should we respond with repugnance?

Leon Kass – cloning is repugnant

Bill McKibben –

Organization of society should not proscribe the good life

When laws are passed to ban technologies, enforces conception of t good that is at odds with liberal minded people – even if you agree with the rules

Social and public policy – going in the wrong directio

Reproductive cloning – currently not safe, so reasons to discourage

Is agreement with policy enough to justify the legal implementation of the good

There will be more issues of this kind

1997 Dolly

Justina Robson

Introduction to sci fi through Assimov, etc

Sci-fi was not for me as absorbed in ethics and morality – should and ought

Fiction of the future is – looking back in my life – are horror fictions –
-    eg. credit crunch,

characters – how affected by these horrors

most of my heroines are  people who are booted into transgressions and must live with them -  they learn to accept and use

first book – Silver Screen – AI and self-evolution – technological singularity

I felt compelled to answer these questions about machinic intell

What is life?

Dawkins level still – biological machines

Replicators struggling to survive

Meme replicators

Skating over the difficult scientific issues – which nobody knows how to resolve

Hard sci-fi fans like it to be realistic

Silver Screen
-    is  psychologist to an AI

as ug ,developed a Turing Test

machine replicant of a human seemed most convincing

in the story the AI is a property of a large corporate body

becomes subject of HR case and is granted those rights

inherited ideas from the past – silver screen – cyberpunk tradition – William Gibson – action driven, often depressing –

Arthur C. Clarke – children enhanced b alien race – to join  a hive mind being – whole of human race joins this hive mind – eastern philosophy pull in by western thinkers – we are one, unity, etc – moving to glowing  – this repeats in my stories too

Technological transformation of individual and society

Octavia Butler – US sci fi writer – deeply rooted in personal experience  – often involve alien encounter – could be  shape-shifter, or – and quite uniquely – start cloning processes with humans, etc  – not quite dystopian – but gruesome and disturbing

Healthy body integral to identity – when sick we feel v different – when I was v fit, world felt profoundly different – so imagine v signif changes – memory download – replication – complexity of decision making processes

ME: kasparove vs machine

Eternal Sunshine – rare story that ends up with absence of meaning

Ursula Leguin (sp?)
-    speculating on how could change if views of gender were changed
-    imagines gender neutrality of characters – human tries to relate to these people as one gender or not
-    aliens are some aspect of ourself we don’t know how to deal with

ME: Kass can’t deal with his inner alien

Whether sci-fi becomes part of emerging

Norman M. Klein

When I was here last I predicted a great crash
Forgetting –

History of the present – from Foucault
Use HF book to re-encounter the present
The present began Sept/Oct 1973
Vatican to vegas – ended when iraq war started

The future of forgetting – I incorrectly predicted where we’re supposed to be going.

Liverpool is being erased – working class

It appears that 1990s  – being put into place – trendy new Liverpool – erasing one thing tht would make Liverpool exicitnig now at a time where that era died yesterday

Where globalization is leading – term  / Much will change / Master planning harder to do / Changes in cities / Inversion of public and private / will post-Obama world reverse it? / neo-liberal model erased master plan – transformed by George With Bush / imaginary 20th Century – how was it seen before it happened and what phantoms continue – woman in 1901 selects 4 men to seduce her and what happens to them and her – what versions of t future didn’t come into existence / how we are mis-preparing for this / urban planning  – downtown LA – what are they meant to be in this new ecomony – in US prior down town no longer functions as downtown – not in downtown LA – gothic revival obsession – surburban fantasy of itself – good coffee, no tea –

ME: didn’t talk much about Asia

Scripted spaces – staged environments –

Incredible comedy on tragic scale

Something has reinvented identity –

Instead of becoming a machine, we become machinic

We lose consciousness of difference between machine and human.

Fantasize about the unreal – but when it happens we are surprised

Impact of media is slowing us down

Dominated by medication

Will need to:
Design a public culture
Be less cybernetic

Questions & Answers

Linda Candy: prediction – if not, then prescribe – I used to be a teacher – used to teach books like Brave New World, 1984, etc. looking back on the dystopan vision, we went into that somewhat mindless of what we were selling to these children. Looking forward – what would you prescribe for children to read –

Russell: Brave New World v immoral as it plays on people’ prejudices, because they are seen as bizarre – this should never be advised – I had an article in Quadrant – ‘who’s afraid of the Brave New World?’ – Bill Gibson’s ‘neuromancer’ – it’s not simply dystopian – it’s also alluring –

Norman: my students are rejecting utopian and dystopian

Justina: I was part of that generation – the presentation of the text is the crucial issue – but the bleak literature must have an opposition – today’s sci-fi are terrifying, etc, but also wonderful – the wonder is almost a religious experience

Norman: when world in shift, search for future and past.  My students interested in parallel worlds. New Nietzsche. New freud – freud the novelist.  Canon must be to invent point of origin.

Q: in future, will there be a canon – or centralized syllabus

Justina: canon’s always serve status quo.

Norman: postmodernism ended day before my birthday 1989. Canon is archive. Death of canon interesting. As long as it keeps dying, will remain interesting.

Encourage you to violate it.

Q Andy Sawyer, Sci fi foundation, Uni of Liverpool: alternatives could be those Justina mentioned. Interested in 3 comments: 1) Russell – future recent concept in history 2) sci-fi should and ought centrality 3) Norman – versions of future that never happened.    As I look at it, 100yrs ago, vision of future, but now more anxious, ambiguous. No such thing as prediction of future –

Norman: don’t own the future. In western Europe – Americans thought they owned the future. Accidentally bought the future in atlantic alliance

Justina: ‘nothing dates like the future’ –  great uneasiness

Russell: gursback continuum – Bill Gibson – that future didn’t happen

Life After Death in the 21st Century

Chair: Ernest Edmonds

Technologies that shift our perception of ourselves – space, place & time
Mental capabilities
Re-thinking physical
Linking with nature
End of science
etoy concerned with wrestling with implications of modern ICTs.
Mission Eternity
etoy.CORPORATION

etoy does its own dirty work – maintenance etc

does not rely on high-tech hardware

members donate space from their hardware

ME: environmental modelling project

No structural separation between different tasks required of etoy – engineer, lawyer, etc.

Project approaches impossible – eternal existence -  condemned to never finding out success of – never reach eternity

Serious – not fake – obsessed with fact that we are not faking things – but also it’s not science or medicine – it is art.

The scientists also approach as an artwork.

We only used ‘pioneers’ as subjects

ME: what do you bring to that concept of pioneer

Mr. Keiser – micro film pioneer – businessman, actor

Collecting his life in an abstract way was more than just a documentary form
-    eg. counting up to his age – make mistakes, which are dramatic within the recording.

Shift festival in Basel  – measured data in a performance

Self-portraits

M∝ SARCOPHAGUS

17k pixel led display

low res images
-    avoid mis-undertstandings. Remembering as much about forgetting as it is about storing data – resolutions change.

Art & Autonomy: Beyond the Human
Paul Brown

Roger Malina said first paper on global warming publishd in 18XX

V little time left before planet loses capacity to sustain life

Humanity will devolve into hunter gatherers

ME: how imagine this scenary in context of an advanced intelligence?

I’m a ‘buddist

No worth preserving me
Humaniy an illusion

What is worthwhile?

Life

As far as we know, we are only life in existence

Systems art – conceptual art

Jack Burnham – Beyond Modern Art (1968)
-    artist would create autonomous life, – based on Nicoolas Schoffer, CYSP-1 1056, Edward Innatowicz ‘Cybernetic Art’, Edward Ihnatowicz, SAM, 1968

DrawBot V1
-    evolutionary robotics to evolve an automaton to create art

no way organic life can get into space, but these robust creatures can

life afte death is autonomous life forms

Linda Candy
Life After death – hoping that there wasn’t one

1970s – age of uncertainty – devised BBC series – -first broadcast 1977
-    Galbraith: contrast great certainties of the past with today’s uncertainty.
Decline and subversion of great economic movements

UNSUSTAINABLE FUTURES?

Nicola triscott
Wha will kill us off
Nuclear technology
Doomsday device
Threats from emerging technology

Likelihood of extinction – difficulty to predict

Distraction by immediate problems

Die back – overpopulation

Who  lives and who dies?

Space  Is not the escape option

Most sci and technology not human centred at all

Near earth space  – beyond why interesting?

Provoke thought about our planet

Gene Doping Conference
Florence, Italy
2008.10.25

15:30            Welcome

Maria Luisa Giovannucci Uzielli

MODERATORS: Angela Schneider and Mauro Giacca

Arne Ljungqvist
1989 following Seoul 1988

Florence was first anti-doping conference in 1988

HM&R committee
-    list: 11
-    lab: 8
-    tue: 6
-    gene: 5

Gene Doping Panel
-    Ted
-    Odile Cohen-Haguenauer, France
-    Lee
-    Doug Wallace, California
-    Kurt Zinn, Alabama

$7m annual budget (1999)

ME: Today?

Torino 2006 – Austrian skiers  – IOC had info from WADA on the team – training site found haematological lab – found no athletes – WADA sent message to IOC – Austrias already in Italy – IOC informed Italian authorities of suspicion – engineer was known to be around athletes – if IOC had not acted, would have been blamed – IOC indicated that it would make a surprise test on team in 48hrs – Italian authorities came back in 24hrs indicating coordinated action – troops were guided to find the skiers – Austrian team panicked and jumped, some escaped, some found – Italian authority were investigating – all tests were negative – but Italians found material (illegal in italy) – would not had been discoeverd had their not been a law in place – based on this, IOC could ban number of Austrian athletes and officials – Austrian Olympic Committee fined $1m to IOC – Italian law prosecuting now

China – did have similar law in place to allow Chinese to do the case –

Gene Doping
-    transfer of cells or genetic elements or the use of cells, genetic elements or pharmacological elements to modulating expression of endogenous genes t having the capacity to enhance athletic performance, is prohibited

can add something to list if makes 2 out of 3, but can

for gene doping is required that is performance enhancing – exceptional case, other elements do not have this stipulation

use of medical treatment without medical indication

PPARdelta agonists
PPARdelta-AMP-activated protein  kinase (AMPK)
Axis aonists (eg. AICAR)

Unacceptable for medical and ethical reasons

St Petersburg 2008
Particular concern about internet distribution
Boundary between therapy and enhancement

ME: what is your best guess on the schedule for how close

Applications and Grants
-    27% of WADA budget goes to detection research

genomics, proteomics, microarray, imaging/detection, markers, bioinformatics

The Future
-    WADA is certainly the lead agency – in fact the only one that I know of – in the application of modern molecular genetics and DNA technology to t devel of improved methods for detection in doping and in averting the use of gene therapy approaches to doping’’ (Ted, friedmann in WADA Play True, 2007).

In certain circumstances we are ahead of cheaters – no evidence of use in sport yet, but have prmade progress

Francois XXX – here at conference – testing Tour de France –

We are ahead of those who might try to do this

Ted Friedmann
Gene Modification in Sport: Doping and Detection

First meeting of this topic outside of WADA’s organization

Certainly possible that gene therapy has been successful and has cured people, but few are willing to say this in public, since many cases have shown disease symptoms later on (SCID-II)

Successes SCID

Progress in treatment of childhood blindness by gene therapy (Leber’s amaurosis in children)
-    little doubt that has been effective.

Gene therapy as an immature technology is reserved for serious disease – “for the moment”

Springsteen – repoxygen

Bhasker and Friedmann (2008) Insulin-like growth factor-1 coordinately induces the expression of fatty acid and cholesterol biosynthetic genes in murine C2C12 myoblasts
BMC GENOMICS, in press

WADA informatics  digital data processing platform

Policy and Ethical Problems caused by anti-doping regulation

WADA Code 2009 –

17:30–18:00

Pietro Mennea,  1980 Olympic Champion (gold medal 100m), expert of Law
“Doping in Sports Between National and EC Regulations”

can you win without drugs? Yes.

I never had any major injury, no muscle tear -  I was regarded as the hardest worker in the world of athletics –

So, I still believe you can win without drugs

I was introduced to Cassius Clay – and he was told that he was the fastest man in the world – Clay said ‘You’re white’ and I said ‘yes, I’m black in side, blacker than you are’ – regardless of genetics it’s possible

Even if not predestined

Comparison between Bolt and myself – win less in Europe? No. today, Afro-Americans are winning today. Jamaicans.

What have we done for anti-doping?
Before WADA was in hands of sports agencies
Previously handled by IOC
Purpose was to control laws

Matter of public health cannot be left to sports – state must be involved.

WADA cannot succeed in battle by themselves

We have to believe in this.

2003 WADA Code in Copenhagen – convention against doping -

BALCO –  THG – Marion Jones not positive, failed to be truthful in court of law

We need a criminal law – marketing now more than it was 20 years ago, in the hands of organized crime – mafia, Italian-American, Chinese, Russian – in sale of substances

Sale in gymnasia, spas, brings in money for criminal activity

Only if the state is involve through law
Community Criminal Law – now 27 nations agree – uniform the control of crime
Law did not pass
-    up to now, nobody has put forth this kind of request. Nobody asked for passing of criminal law.

Countries with laws
1999 Denmark (recently amended)
2000 Italy
2006 France
2006 Spain – effective 2007 – spain one of the last due to Operacion Puerto
2007 Austria

doping will never be defeated because BALCO  for eg – there will always be people like that – problem of making money

people in sport surrounded by businesses

effects

18:00-18:15

Federico Bussolin,
1st at Eurojunior Championship 2008 (200m Butterfly)
2nd at World Championship 2008 (200m Butterfly)
“Testimonies by a Young Athlet”

1999 WADA established
I was an MEP and witnessed creation of WADA, which is doing an enormous amount of work against doping.

18:15-18.30
Voula Kozompoli, silver medal at Athens 2004 Olympic Game (Women Waterpolo), Captain of Olympic Greek Waterpolo Team at Beijing Olympic Game
“Testimonies by an Olympic Athlet”

18:30-19:15

Andy Miah
“Genetic Enhancement via Genetic Selection: Bioethical and Biolegal Boundaries”

19:15-19:40  “This is Florence” A short video-presentation

19:40-20:30  Buffet

20:30           Guided visit to the Palazzo Vecchio

Sunday 26 October 2008, Florence Convention Center, Piazza Adua 1

7.30               Registration  – Poster Exhibition Open

MODERATORS: Theodore Friedmann and Philippe Moullier

8.30 – 9.00      H. Lee Sweeney
“Gene doping: How could it be done and when  might it happen?”

9.05 – 9:35

Hidde Haisma
“Gene Doping- Fact or Fiction”

any students in biology can do this.

9.40 – 10.10   Judith Hall
“Surprises and Secrets of the Human Genome- Things to keep in Mind When Looking
for Gene Doping”

In the long run, gene therapy will be untraceable

Systems biology
-    control of gene expreion

2003 Human Genome project completed, despite 2001 publication

20,000 genes (200,000 proteins)

only 4% of human genome are genes -

protein expression is key

15% of Asians who metabolise testosterone differently

huge variation within normal functioning

10 years from now, could have your genome sequenced for $1,000

pharmacogenomics – drug response
- 5% of people have no response
- 5% over respond
- Must be related to metabolizing pathway

Ethical requirements for human drug research

Athleticogenomics – what factors are important – what research is needed

Genes, Metabolism and systems of interest
Muscle, vaculature, nerves, bain, lung, growth factors, repair mechanisms, sources of energy (mitochondrial variation)
-    in some places they uncouple ther mitochondrial to make heat, but an athlete would not want to do this

Systems Biology
-    affecting one area affects another
-    nothing is in isolation

possible to enhance one pathway

we are a long way from understanding secondary effects

in development of life, you use different genes – eg. embryo uses different set of genes from adolescent, etc
-    haemoglobin different between foetus and adult
-    going back to foetal pathways could be important

gene control
-    expressing genes

Chromatin Structure – DNA

Micro RNA – control a whole set of proteins – not traceable

Other considerations
-    diet, transgenerational effects

Diet
-    north American diet deficient in folic acid
-    don’t know enough about diet
Agouti mice
-    mutation, gene involved is an imprinted gene (only maternal inheritance), if you give mum a lot of folic acid, then can benefit the offspring
-    folic acid metolates intruder by turning it off

Gl flora – by-products shift metabolism and ould be used to enhance performance

What gets inherited is not a deterministic genotype,but rather a genotype that encode a potential range of phenotypes (Gilbert 2000)

Drug effects or gene therapy may be passed on to the next generation

Your grandmother

Grandmother – mother – child
-    the genes of ‘child’ were being developed in the mother’s womb, during gestation in the grandmother

chimera

mosaicism
-    arises brand new
Microchimerism
-    find babycells in mother’s blood
-    can find baby cells in mother blood, but also cells from every pregnancy.
-    The cells stay there for a life time
-    Stem cells

FetoMaternal cell trafficking (Bianchi XXX)

Fetal Maternal Microchimerism – cells can play a role in repair / Future: Easy to identify people with genetic potential for sports, Need huge amount of research to examine effects / Likely to do DNA profiles / Likely to need more tisues / Ormal human variation is enormous and mosaicism and natural microchimerismare unversal / Gene therapy today has signature but in the future my be imposible to test / Unethical to use such therapies without extensive research / Undoubtedly there will be individual variation in response

ME: scenario –

Questions & Answers

Is

In an adult, 1 in 10,000 cells is a stem-cell

Lee nelson

Diane Bianchi

One athlete claimed on ‘vanishing twin cells’

P. Mullier: As soon as we showed results, we had athletes come to the lab asking about it

Lee: real threat is from scientists who want to make money off athletes. India and China – many people who will charge, even though no benefit.

Michael Turner: vast majority of products not by elite athletes, but by people in gym – cosmetic result. Stem cell treatment widely used in horse racing in repair of tendons – we focus too much on winner of gold medal.

10.15 – 10.35  Discussion

10:40 – 11.10  Coffee break

11:15 – 11:45  Alun Williams
“Human Genetic Variation and its association with physical performance phenotypes”

23 genes – 1 in 7milion chance of existence of 1 in UK
-    but expect many others influence

ME: the individual who has 23 of the genes is more likely to be a good endurance athlete, but is it also likely to be more capable than an individual with 10 or 1? – is there cumulative effectiveness?

Questions & Answers

Jim: low probability of having ultimate athletic genotype, probability

Q: association studies – today, concensus that only way to do it is whole gene snip analysis – has anyone started such an approach?

11:50 – 12.20  Mauro Giacca
“AAV vectors as highly effective tools for IGF-1 gene doping”

12:25-12:55    Giuseppe Lippi
“Gene doping, hypoxia and enhanced erythropoiesis”

gene therapy for lng-term expression of erythropoietin in rats
Proc Nat Acad Sci, USA
1995, vol92, pp 8055-68

13:00- 13:20   Anna Baoutina (scheduled scientific contribution)
“Evaluetion of an approach to directly detect gene doping using EPO as a model
system”

13:20-13.40    Maria Minunni (scheduled scientific contribution)
“Bioanalytical approach based on affinity sensing as promising tool for gene
doping detection”

13:45 – 14:30  Lunch

MODERATORS: Arne Ljungqvist, H. Lee Sweeney

14:30-15:15     Posters Presentation (eight minute each, with slides)

HFL Sport Science
LC/MS/MS and quantitative proteomics
Pamela Brown

Protein in serum/plasma

15.15 – 15:45   Philippe Moullier
“Genetic Doping with erythropoietin cDNA in primate muscle is detectable – Part I”

15:45 – 16:15   Françoise Lasne
“Is EPO Genetic Doping possible b direct approach?

16.20 – 16:45  Tea break

16:50 – 18:50   Round Table:
“Gene Doping: what is possible and what is not”
Theodore Friedmann, Françoise Lasne, Arne Ljungqvist, Judith Hall, Alun, Williams, H. Lee Sweeney, Hidde Haisma”

19:00 – 20:00   Buffet

20:00              Guided Visit to the National Museum of Florence, “Bargello”, especially
open for the Symposium Participants

Monday 27 October 2008,
Florence Convention Center, Piazza Adua 1

7:30              Registration  – Poster Exhibition Open

MODERATORS: Judith Hall, Alun Williams
9:15 – 9:45     Angela Schneider
“Gene Doping: Ethics and Privacy Rights”

athletes not deprived of rights if demed ineligible

must still respect human rights

David Suzuki – challenged research on racial profiling in public sphere

10.00-10.40 POSTER PRESENTATIONS
Jim Rupert
Indirect SAGE analysis – epo
Blood based test
Aim to see if we can distinguish between epo and altitude chamber
Epo expression in absence of hypoxia response is the main interest.

Q: if athlete goes to altitude and uses epo, can you discover?
A: Assumption is that if go to altitude, you don’t need epo

Valeria Mastellone
Vincenzo

Relationship between ACTN3 and ACE I/D

ACTN3 gene directly involved

ACTN3 R577CX polymorphism conists of a converstion of an arginine residue to a premature stop condon at resdue 577

Frequencies of allelic frequences in ialian population compared to elite athletes

ACE

Gayagay (1998), Alvarezz (2000), Nazarov (2001), Scanavini (2002)
-    indicates statistical significance

10:40 – 13:30  Round Table:
“Genetically Modified Athletes: Bioethics,Technology, Legal Implications”
Angela Schneider, Andy Miah, Pier Francesco Mannaioni, Michail Shapiro,, Giuseppe Lippi, Judith Hall, Hidde Haisma, Domenico Giampietro Pellegrini

13:30 – 14:30  Lunch

14:30 – 14:50  Presentation of Posters  (eight minutes each, with slides)

14:50            Conclusions
Theodore Friedmann
Arne Ljungqvist
Andy Miah
Giuseppe Pieraccini
Giorgio Galanti
Massimo Gulisano
Maria Luisa Giovannucci Uzielli

15:50            Symposium closed

2012 Northwest

Video montage for ECOC achievements

Introduction
Alan Jackson
BBC Radio Merseyside

Liverpool 2008

Welcome
Peter Mearns
NWDA

Spider / Ringo / Big things happen here / 2002 Commonwealth – North West Business Club – £22m contracts at 2002 / London 2012 Business Network – first legacy project for 2012 – all businesses must register or will not get any business / Olympic Stadium / Liverpool 08 events – attracting visitors – expect additional £100m for regional economy will have been generated – over 10m visitors attended city this year  / since 2004, NWDA worked on winning events – this year events include world swimming champs, great north swim, firefighter games, beach volleyball in blackpool, Manchester world squash champs / BS8901 – international management standard / 2012 nations and regions – Seb Coe comes regularly, recently Lancashire and Cheshire / Beijing 2008 suggests benefit

[Alan Jackson]
Tag lines – England’s North West – What a lot we got

Highlights, Achievements and Future Priorities
Andy Worthington

A lot of cynicism in advance of Beijing. Then it transformed into positive feeling with the medal count – sales of swimming suits and bicycle sales up after the Games, could ot book the velodrome in Manchester, all sold out, university gym membership up 50%, kendel judo club 20% increase in bookings compared with previous years,  – lots of stats about support / Northwest Business Network – Olympic Stadium – steel work from a Bolton company / 7 training camps in region, another 25 for paralympic , second highest of all regions, / Wavertree Sports Complex – 50m pool / work is all about building engagement / about to launch the Be Inspired 2012 Northwest Website / handover process / sport and art – Coubertin, Debbi / roadmap – in booklet / Nations and Regions group in LOCOG / Phil Craven is the Northwest liaison for 2012 / key aspirations over next 12 months – in brochure / Branding – cannot yet use logo, trying to get inspire mark worked out, need more dedicated posts / changing regional landscape is threatened – disbanding regional sports boards – paradox / Opportunities – capitalize on Beijing – Liverpool 08 – Roll out of inspire programme – Delhi 2010 Commonwealth – Major Events – Olympics football at Old Trafford, Glasgow 2014 / www.nwbeinspired.com /

[Alan Jackson]
cultural Olympiad already happening

The Cultural Olympiad in the Northwest
Debbi Lander

Placing culture at heart of the games / Northwest signature programme – Neon Atractors, Lumino City, Station Stationary, Portable Playground / Open weekend – stakeholder survey – priorities identified: R&D culture – Film and New Media, Biotech, Health, Disability; outdoor performance and street art; heritage, landscape and cultural assets with young people / We Play – Body and Economy: play as a form of research – body as toy, tool and interface; Play & Space: ; Routes and Trails: cultural journeys connecting places – play as learning (sector, regional development) – each of strands has one main legacy project / Northwest £3.02m from Millennium legacy, Legacy Trust, Calls for Proposals, commissioned partnership of 9 orgs, the Legacy Producers Group – new work each year up to 2012 – setting national standards – Abandon Normal Devices (AND), Body and Economy – Folly, Cornerhouse and FACT – link the 2 city centres, alternate years in Liv and Manc, and alternate year in Cumbria and Lancashire – creative economy at heart of CO – focus on body, disability / Play and Space: animation programme, Kendal International Arts & Manchester International Arts / ROUTES & TRAILS: designed and delivered entirely by young people, devel a methodology for subsequent

By 2013: B&E: new annual festival; P&S: consolidate reputation; R&T: model for young involvement /

Money: £10.175m legacy value of the programme, against £3.02m investment

Advanced in fund raising strategy

Additional strand: Blue Sky aspiration – ‘We Play Expo’ – aim to provide a celebration of play during Games time period,

INSPIRE MARK CAN BE USED IN We Play

Play’s the film by Adam Tallon

Football 2012
Dave Edmundson, Chief Executive of the Football League Trust

Football as a training mechanism for athletes from a range of sports / Tessa Sanderson involved.

Cycling in the Northwest
Brian Cookson OBE

Young Ambassadors film
-    Paul McCartney music over film – Paralympic project

Paul Deighton
CEO, LOCOG

Do things different from Beijing / athletes’ village / experience of general spectator /

Diminishing Beijing’s spectacular side – 10,000 synchronized

Cultural Olympiad –

Volunteers – volunteers in Beijing were millions of Chinese students – smiling a lot, always young, always too many of them, mostly struggled with English – if wanted detailed help, you would struggle.

Vancouver 2010 – home country teams

Livesites – Successful in Beijing. (!!!)

ME: In Beijing, there were protest zones, has London thought much about how it will deal with freedoms of expression against the Olympic celebration?

Arts & technology:
The role of the arts in democratic policy making

Tuesday 14th October 2008

1400     Welcome & introductory remarks

1410    Art in an age of uncertainty

Dr. Andy Miah
Reader in New Media & Bioethics at the University of the West of Scotland

1435    Begotten not made

Mr Paul Meade
Director and joint artistic director of Gúna Nua Theatre Company, Dublin and winner of the Irish Council on Bioethics arts competition

1500    Tea & coffee

You are encouraged to use this time to view the ‘Art of Bioethics II’ art exhibition.

Bioethics policy making- Is there a role for the Arts?
Dr. Chamu Kuppuswamy
School of Law, University of Sheffield

Intellecual property, equity, Warnock report, human fertilization and embryology

Policy

1540    The Good, The Bad and The Indifferent: ethical explorations in Science Fiction

Justina Robson
UK science fiction writer

1605    Panel Q&A session

Chair: Dr. Rob La Frenais, Curator, Arts Catalyst – the science art agency

1635    Close

Drinks Reception